WORK

TikTok – Brand Strategy Lead, 2022-2025

Snapchat – Senior Creative Strategist, 2021-2022

M&C Saatchi – Social Media Manager, 2020-2021

H&M – Project & Production

Manager, 2018-2020

Bravura, Content Manager, 2017-2018

Zara, E-commerce Fashion Stylist, 2016-2017

HOPE - Marketing Project Manager, 2014-2016

Ifolor Group - Junior Marketing Manager, 2013-2014

RODEO Magazine - Sales & Marketing Coordinator, 2011-2013

NOTABLE CAMPAIGNS

• Identified an untapped audience opportunity on TikTok, leveraging a highly engaged niche community to craft a campaign rooted in platform-native storytelling. The strategy combined organic and paid distribution to drive +84% higher CTR vs. industry benchmarks, +83% ROAS, and significant brand lift., 2025

• Led a global Snapchat campaign for a fintech brand in 2022, crafting an interactive ad strategy that achieved +9.4pt Lift in Ad Awareness (1.8x vs. global norms), +685K Swipe Ups, and +4.8 years of AR engagement, outperforming previous activations on the platform, 2021

• Launched a global UGC campaign for a fashion retailer in 2019, integrating paid, organic, and influencer strategies. Drove a 381% engagement boost, 40% engagement rate (+70% vs. past campaigns), and 300M+ reach across Facebook, Instagram, and Snapchat, setting an all-time high, 2019

• Led 360° marketing initiatives including the development and implementation of a new CRM program, resulting in a 344% increase in new loyalty program members, 2016

EDUCATION

• Berghs School of Communication – Art Direction 2020

• Stockholm University – Graphic Project Management 2011–2013

CERTIFICATIONS & LICENCES

• Hubspot - Inbound Certification 2017

• Integrating AI into the creative process 2025