Welcome to my portfolio! I specialize in creating brand building concepts and campaigns. I have 10+ years of experience across branding and marketing, combining strategic thinking with visual storytelling. With proven track record of driving digital-first campaigns, creative and strategy across global platforms like TikTok and Snapchat, as well as working with leading brands such as H&M, Klarna, Tre and Zara.

I bring a strong understanding of digital transformation combined with expertise in storytelling, culture, customer acquisition and consumer behavior across the funnel to translate brand values into emotionally resonant, high-impact activations.